One of the biggest hurdles that start-up businesses have to overcome can be described in one word, "Credibility."

The potential customer needs to know that you are an established provider no matter what you sell, because by being an established provider, the customer will feel that you are an expert in your field and people want to deal with experts.

If you advertised the fact that you worked from "5 Oval Gardens, Jesmond," potential customers are going to know that you work from a home office and although there's nothing wrong with that, only small companies / one man bands work from home.

A Serviced Office in a central location like Newcastle, is ideal for start-up and small businesses across a range of business sectors, because it lends credibility to your business and through this the customer will believe that you are long established, an expert in your field and will provide them with a good product and or service.